This marketing method is excellent for small businesses. It allows easy access to related niche products, that will enhance one’s business model. The challenge with this is that implementation is complex and seems to be time consuming to be effective at it. Not only is one required to join an affiliate network, ensure they identify a quality product that compliments their content, then they must monitor to ensure performance and must still have a marketing/ advertising campaign to drive traffic.
This module has been able to show how advanced data analytics on social media has become such that companies can really assess the ROI. Affiliate marketing is one of the most effective ways to market your products online and the tools identified were valuable pieces of information.