This module while complex explains the advanced methods of online marketing. The strategy for re marketing is very unique in that it is hyper focused on the consumer and the purchasing preferences or interests. This method of advertising can and will work perfect for my food distribution client who is starting a new private label. It will increase brand awareness, confidence in the product and the company.
Effective media buying is important to ensure tha ads reach the right poeple at the right time in the most cost effective way. While it may be too costly for a small business/start up to invest in media buying it is necessary that the necessary research be done to establish the best options available. Media buying has its advantages as media buyers already have strong relationships with media networks and can negotiate best prices.