I find that Animoto and camtasia is most effective in doing video marketing. Animoto is used for my clients online tutoring business and camtasia is used for my clients consulting firm.
I am concerned however that with video marketing there is the added budget for translation into different languages if this should prove effective as a global marketing tool for lets say a global food distribution company.
Video marketing provides an opportunity for businesses especially international ones to be able to connect and engage with customers that they may never meet. It helps to add a personal touch to the selling process so that consumers could develop trust for the brand and the company.